Jane McGonigal

Our story starts with Jane

Researcher, game designer and inventor of SuperBetter. Her #1 goal in life is to see a game developer win a Nobel Peace Prize.


In her first TED Talk, Jane discusses the power of a gameful mindset to make a better world.

Jane McGonigal is Chief Science Officer of SuperBetter and author of the New York Times best-seller of the same name

Check out the book
SuperBetter book
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The SuperBetter Company

We’re on a mission to unlock heroic potential around the world

Our passion is people

Our Passion is People

We’re a small but mighty team dedicated to empowering individuals and communities to live epic lives that are full of joy and challenge and powered by strong social relationships, positive emotions and purpose.

Game On!

Our Epic Win is to positively impact the co-occurring epidemics of mental illness, addiction, and suicide. We forge bold alliances with mission-aligned organizations to improve resilience, recovery and mental health in the industries and populations they serve.

Game on

We’re leaders in applying game science to improve real lives and solve real problems.

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Innovation for Real Change

Led by our CEO Keith Wakeman, we acquired SuperBetter in 2015. Keith had noted how traditional education-centric approaches for empowering positive change often struggle with weak engagement and poor outcomes.

Innovation for real change

His quest to find an effective new framework that would be broadly familiar, engaging, and intrinsically motivating led him to Jane and SuperBetter.

Video games are a cultural phenomenon, played by 2.7 billion people around the world (that’s 1 in 3 globally). The SuperBetter framework of harnessing the familiar mindset and strengths of games to tackle real world challenges has potential for tremendous global impact.